There are an almost infinite number of guides and resources available online offering advice on getting started in social media ? and just how to go about it is one of the most common questions I?m asked when discussing the Heartbeat social media monitoring platform.
I recently had the opportunity to give a presentation on just this topic [PDF].? Although there?s no one-size-fits-all solution to monitoring and participating in social media for business, this step-by-step thought exercise may give you some ideas on how to begin ? whether you decide to dip a single toe, or dive right in.
This slide deck [PDF] combines much of the advice I?ve given in the past, such as this article, and this presentation ? along with a few new examples ? into a comprehensive guide.
Totally new to social media?? Try our Look Before You Leap self-study course to familiarize yourself with some of the uses of social media for business.
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