As you may well know affiliate marketing is the one business model that is easiest to set up from home. The business owner simply aligns with prospective companies to promote their products in exchange for commissions. The business can be fast tracked by using pay-per-click affiliate marketing techniques to place ads online to get visitors in front of prospects.
One of the older methods was to direct visitors clicking on the PPC ad directly to the merchant. The site that has the actual product and be paid when any purchases were made. That is called direct linking. It is more difficult now to use that technique in affiliate marketing using pay-per-click internet advertising.
Things have changed as the internet has grown. More and more people are purchasing online nowadays. As the internet has grown more marketers have come online to cash in on the movement of online shopping to grab a slice of the billion dollar industry. Pay-per-click affiliate marketing was the one technique that got hit hard when inexperienced advertisers tried various methods to drive traffic to the merchant site which resulted in poor customer service from the search engines that were displaying their ads.
With Google leading the way online, they need to be at the top of their game to make sure they give the best user experience they can to their millions of service users everyday and protect their reputation. To do this they had to bring in a quality scoring system for their advertisers. This focuses around relevancy. To be able to control quality scores, advertisers soon found that direct linking didn?t give them complete control over the costs they were paying for their traffic and often resulted in higher overheads due to the high CPC associated with poor keyword relevancy.
This brought about the need to take control of the traffic generation using pay-per-click ads for affiliate marketing. Advertisers now need to have their own websites to get the best results.
With your own website it becomes a lot easier to pay-per-click affiliate marketing advertisements to get traffic to your website which is your business premises. You can then align with Google and use their AdWords network to place PPC ads to get traffic to your own site.
Your site should include multiple pages that provide content to your visitors to make it worthwhile for people visiting your site. The days for sending traffic direct to a sales offer are over. Affiliate marketers now need to use pre-sell techniques on their websites and give their prospects a reason to buy from that site. This can be done using bonus offers to compliment a product or just providing great relevant content that describes the benefits of the product. The merchant will have all the features available when your visitors go over but affiliate marketers can take the features and the benefits to the description which is more appealing to buyers. Let them know what the product will do for them, and not just what the product does.
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