As someone who has been involved in sales for close to 50 years, I constantly hear how sales have evolved from what we did 50 years ago. Great sales people still do what great sales people have always done. The other type of sales people are still doing what they have done. The only difference is that technology has changed and we have adapted the same techniques to old strategies. For years we have paid a finder's fee to people who have helped sales people find buyers for their services and products. In today's market we now call it affiliate marketing.
With billions and billions of customers on the internet every day, marketers need a cost effective way to get their messages out to the mass markets. We do this by offering a finder's fee to anyone who sends us a visitor that takes a pre-determined action. This action may be to buy a product or service that we have for sale or it may be for only getting and email and opt-in on our mailing list.
The only problem is when a product or service is over promoted by an affiliate. This is referred to as spamming.If spamming occurs it hurts both the person with the list and the person with the product. Our email list are priceless and precious to us at the same time. It has taken a lot of time and money to capture an email address. If a person feels like they are being over promoted by someone and not getting value in return they will opt-out of a mailing list. If they continue to see the same thing happening from other affiliates then they will begin to blame the owner of the product or service. Their conclusion is that the owner of this product encourages this type of behavior.
As marketers our reputation is the only value that we have to sell to our lists and visitors.
Once our reputations are damaged they may not be repairable. As marketers we must monitor affiliates who market our products and services. It is ultimately our financial future that is on the line.One of the ways I recommend that you monitor your affiliates is by being on their mailing list. It will allow you to see how they market along with the volume of marketing that they do.
It is easy to see where affiliate marketers would want to promote as many products as possible and there is absolutely nothing wrong with that. The only problem is how it affects your brand. Most modern affiliate marketing agreements have strong guidelines about how the product is marketed.
Most new laws concerning spamming are now directed at the product or service owner. As a business owner you can be fined or even imprisoned for what you affiliates do. It is your responsibility to monitor their compliance. Do not hesitate to spell that out in you marketing agreements.
Your business and brand must be protected and the only one to protect them is you. Be proactive and don't wait for a problem to arise before you take action.
May I wish you great experience and not great luck? Great experience determines the outcome of any luck that you might have. To learn more great tips and advice on how to successfully build an online business check out the resource box below and then join my blog.
va gwyneth paltrow dancing with the stars beck dodge charger
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.