Saturday, December 3, 2011

Helioid?s Search Engine Provides Category Sorting To Aid Research, Targets Students And Professionals

Screen Shot 2011-12-02 at 3.07.22 PMThe floor of Silicon Valley is littered with the carcasses of failed search startups. Without billions of dollars in resources like Microsoft or a tight vertical focus like travel site Kayak to help attract users, would-be competitors haven't been able to pull people away from Google. Helioid is a small startup out of New York that's trying to change that, by delivering results tied to categories of information. It's aiming at students, professionals and others who are trying to do exploratory research across a topic, and aren't just looking for a specific answer to a question. Its search results page shows a color-coded section on the left-hand side for the categories that it determines are most related to the search term. Each result has a dot next to it matching one of these categories, and a label showing the relative size of that category, with the most relevant ones at the top of the section.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/WsEqE0V-gX8/

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