Tuesday, May 29, 2012

Phoenix Web Companies - What is Podcast?

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By: Glenda Himes

Much like offline marketing, online marketing also has techniques worth giving a shot. Now, such techniques can be tested and in the online marketing world, this testing is called A/B testing.

A/B testing is a manner of trying out two different types of campaigns and sends it out to see which one will be effective and bring more leads for your business. One way to bring leads in is thru video distribution, while another - a fast growing technique many Phoenix SEO companies use nowadays is podcasting.

You have to admit, not every one of the billion people around the world likes to read long articles or every short story there is on the internet. Some people use videos to educate themselves while others prefer a more audible way of learning. That?s why YouTube is made for video fanatics while Podcasting is created for people who like to spend most of their time listening.

What is a Podcast?

A podcast is no different than a webcast, this is simply a show that is broken into episodes and is recorded and broadcast over the web. Some types of podcasts are similar to radio shows. Their aim is to deliver information on a regular basis. Podcasts are most popular in Apple iPod and iPhone devices.

What is Podcasting?

Podcasting is an Internet based technology that is continually improving. Created to reach out to many people who are interested in a certain topic, Podcasting gives you the ability to communicate globally. Once you have uploaded your podcast on the web, people from all walks of life, from every corner of the world, can have access to it. By looking at this, you can also see that the transformations of many old different types of media are ongoing. From billboards, TV ads and magazines to SEO marketing or Internet marketing, and now from live radio shows to podcasting. Podcasting is indeed the new face of radio journalism in the internet.

How can Podcasting help many businesses around the world?

Podcasting is a form of building brand reputation. Some businesses will not make a Podcast if they know they will not gain anything from it. Podcasting heightens the exposure of your website. Remember that you are also informing your listeners what your website is, and your company name, which in fact is very helpful once they find your podcasts interesting.

Conclusion

Podcasting is a form of reaching out to those people who want to learn something about a certain type of topic. Indeed, it is one of the fastest growing types of Phoenix SEO techniques that everyone can take advantage of. The world and business around the internet has been growing enormously and it is for everyone to take advantage of while it is still piping hot.

Author Resource:->??For your Web Design Phoenix needs, PrimeView offers more than a decade of experience in creating award winning websites, as well as Arizona SEO to help your site rank higher in the SERPs.

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